Insight-led advisory,
not volume-driven sales.
Proptrix Advisory is built on a simple premise: real estate decisions deserve more than transactional treatment. We bring judgement, discipline, and execution to every engagement.
Credentials
Diploma in Business Administration
Mumbai University
Specialization: Real Estate Sales & Marketing
Praful Borde
Founder & Principal Advisor
Proptrix Advisory was founded on a conviction that real estate advisory should prioritize insight over transaction volume. Praful Borde brings this philosophy to life through a disciplined, client-aligned approach shaped by extensive experience in real estate sales and marketing.
With a foundation in Business Administration from Mumbai University and specialized expertise in real estate markets, Praful has built a practice defined by rigorous analysis, selective engagement, and execution discipline. His commitment to understanding client objectives before presenting solutions has become the firm's defining characteristic.
What distinguishes Praful's approach is an unwavering focus on outcomes over optics. Every recommendation is grounded in market intelligence, regulatory clarity, and long-term value creation. This methodology has established Proptrix Advisory as a trusted partner for clients seeking counsel, not just closure.
"Real estate decisions are capital-intensive and consequential. They deserve more than transactional treatment. They deserve partnership, precision, and unwavering advocacy."
Praful Borde
Market Intelligence
Deep sectoral knowledge informing every recommendation
Client Advocacy
Alignment of advisor and client interests at all times
Execution Rigor
Disciplined oversight from inquiry to closing
Selective Standards
Working only with projects and clients that meet our criteria
Credentials
Master in Business Administration
SHUATS, Allahabad
Specialization: Human Resource Management
Ishya Datta Lima
Principal Advisor – Human Resources
At Proptrix Advisory, human capital is viewed as a core driver of success in the real estate sales industry. Ishya Datta Lima brings over a decade of experience in building high-performance sales teams supported by structured HR systems and strong compliance frameworks.
He specializes in talent acquisition, incentive design, performance management, and statutory compliance — ensuring that sales-driven organizations scale efficiently while maintaining discipline and accountability at every level.
His approach is rooted in aligning people strategy with business outcomes, enabling organizations to improve productivity, reduce attrition, and sustain growth in a competitive market.
"Organizations thrive when people are not just managed, but empowered with clarity, purpose, and fairness. Human resources are not a support function — it is a strategic pillar that shapes the future of any enterprise."
Ishya Datta Lima
Talent Acquisition
Sourcing and securing high-calibre sales professionals aligned with firm culture
Incentive Design
Structuring performance-linked compensation that drives sustained output
Performance Management
Clear accountability frameworks that elevate team productivity
Statutory Compliance
Rigorous adherence to labour regulations protecting the organisation
Capital-intensive decisions deserve alignment
Real estate transactions represent significant capital deployment and long-term commitments. Yet the market often treats buyers as leads to be converted rather than clients to be served.
We exist because we believe there is a better way. One where advice precedes promotion. Where understanding precedes recommendation. Where the advisor's success is measured not by volume, but by the quality of outcomes achieved.
"Clarity Before Capital. Execution Before Volume."
Our guiding principle
What we stand for
Four principles that guide every decision we make and every client we serve.
Advisory First
Every engagement begins with understanding, not selling.
Selective Engagement
We work with clients and projects that align with our standards.
Market Insight
Deep knowledge allows grounded, actionable perspectives.
Execution Discipline
Rigorous oversight ensures smooth, transparent transactions.
Structured for quality over scale
Performance-Led Demand Sourcing
We attract clients seeking advice, not just property listings. Quality of inquiry matters more than quantity.
In-House Relationship Management
Dedicated relationship managers guide each client through the entire journey, ensuring consistency and accountability.
Founder-Led Oversight
Senior involvement in key decisions ensures alignment with our advisory principles and client interests.
Data-Backed Evaluation
Every recommendation is supported by rigorous analysis of pricing trends, regulatory status, and developer track record.
Ready to experience a different approach?
If you value thoroughness over speed and insight over promotion, we should talk.
Request a Consultation